/C&A Collection Room Paris

A platform co-created with C&A to showcase their latest seasons collection. With a brand identity from Superlarge, we co-designed a pop up collection room in Paris housing different divisions of the brand to present to journalists and bloggers.

Location pick and event design according to co-created moods and guidelines, collection merchandising requirements and feasibility in production and budget.

project team:
Client:Tanja Inderbiethen, C&A
Design direction: Alvin Chan, Superlarge
Design management: Natalia Nikita, Superlarge
Marketing and Coordination: Aurélie Malamud, iKôNE
Production: Nicolas Madec, Set Event